Each business develops its own tailored operating strategy which can be described through vivid images or perceptions as seen by the members of the organization (the crew).
One portion of this book examines and describes these corporate images as viewed by the members of the crew who have to survive in this environment. Each of these "canoes" is peopled with a large variety of characters and every personality has its own stereotype.
An attempt is made here to point out the predominant characteristics associated with the unique crew members.
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